When you think about growing your business, what’s the first thing that comes to mind? Is it adding more people to your customer list? Or perhaps adding more women to your team? Those would be some very typical answers. That’s what you call having depth in your business, increasing your business based on the numbers of customers, or team members.
But have you thought about another aspect to growing your business that focuses on increasing the breadth of what your customers are purchasing from you in services or product? Do you have someone who regularly uses Product A and reorders it like clockwork, but she hasn’t looked at anything else you offer in years? Well, figuring out where the opportunities lie to grow your business ‘wide‘ takes a little analysis, but it’s not hard. Here’s what you’re looking for:
- Knowing what your customers have been purchasing from you,
- Then finding ways to introduce them to other offerings from your company so you can get them loving those items too,
- Which will then lead to an increase in your overall sales within the current customer base.
It’s something to think about. Many times a customer who didn’t want certain types of products two years ago may have different needs now, and she may not even be thinking to ask you if you can take care of that need. You can take a proactive approach and contact your customers and ask them if any of their needs have changed. If they answer ‘yes’ and you can present a possible solution to their problem, you’ll have a very satisfied customer who sees how you’re looking out for her best interests.
This two pronged approach to building your business ‘deep and wide’, when done consistently can result in rewards that you’ve never dreamed of.
